The Trail

From a Chance Question to a Global Movement

Fifteen years ago, filmmaker Stuart Acker Holt was driving through the French Alps with his university music tutor, Suade Bergerman. As they climbed a steep pass, Stuart was amazed by Suade’s encyclopaedic knowledge—everything from the rock beneath their tyres to the trees silhouetted in fading light.
Curious, Stuart asked: “Who do you find most interesting?”
Without missing a beat, Suade replied: “My uncle—Roger Graef.”

That single introduction set off a chain of connections:
· From the legendary documentary filmmaker Sir Roger Graef →
· To journalist Angie Mason →
· To a single Jewish mother and reggae promoter pioneering.

This became the very first TRAIL—a new way of mapping human connection through meaningful introductions.

Since that day, Stuart has followed hundreds of Trails across continents, uncovering more than 200 stories of remarkable people.

What began as a question on a mountain road has grown into a global methodology for discovering hidden connections—and revealing the extraordinary in everyday lives.

A story telling engine

Each Trail is brought to life through short films and digital content that fuel:
1. Employer Branding
2.Leadership Development
3.Internal Engagement.
It’s more than storytelling—it builds a culture of trust, belonging, and genuine human connection.


The Trail is a human-powered chain of nominations—where every inspiring person leads to the next, revealing unexpected voices, hidden talents, and fresh perspectives.


They reveal authentic relationships, powerful stories, and diverse perspectives that no algorithm or traditional networking approach can uncover.

The Trail Process

  • 1. RESEARCH

    Reimagine your sector through the eyes of the Most Interesting People bringing fresh, unexpected perspectives to the industry.

  • 2. PRODUCTION

    Transform our research into compelling content, delivering stories through the right media formats to suit your budget and communication goals—whether it's film, photography, podcasts, or written narratives.

  • 3. LAUNCH

    Reach the right audience. Maximize impact and connect your story with the individuals who need to see it.

  • 4. FUTURE PROOF

    Position your business at the creative innovative edge of your sector as your business evolves.

Team and partners

Today, Stuart channels this experience into helping organisations, brands, and communities unlock their own Most Interesting People.

Through his leadership, MIP transforms introductions into opportunities, and stories into strategies that inspire action and lasting connection.

Whether working with international institutions or grassroots innovators, Stuart’s approach is the same:
· Start with trust
· Discover the unexpected
· Share stories that spark change

At the heart of MIP is Stuart’s conviction that every sector—and every person—has hidden brilliance waiting to be revealed.

More Than a Campaign—A Living Network

The Trail is never static. With each new introduction, it grows—expanding across industries, geographies, and generations. What starts as one story becomes a chain of human insight, connecting unexpected voices and shaping culture in real time.

Every Trail adds to a living archive of ideas, relationships, and perspectives—an ever-evolving resource of collective intelligence.

Whether launched by a business challenge, a cultural mission, or a social question, a Trail is designed to open doors: to hidden talent, fresh thinking, and powerful opportunities.

And the next Trail could begin with you. Because in this network of trust and storytelling, everyone is someone’s Most Interesting Person—and the journey is only just beginning.