It all began on a mountain road.
Fifteen years ago, filmmaker Stuart Acker Holt was on a road trip through the French Alps with his university music tutor, Suade Bergerman. As they climbed a steep Alpine pass, Stuart was struck by Suade’s encyclopaedic knowledge—from the geology beneath their tyres to tree species silhouetted in the fading light.
Moved by his friend’s brilliance, Stuart asked: “Who do you find most interesting?” Suade replied without hesitation: “My uncle - Roger Graef.”
That introduction led to the legendary documentary filmmaker Sir Roger Graef, who then pointed Stuart to journalist Angie Mason, who led him to a single Jewish mother turned pioneering reggae promoter. This unexpected chain became the first “Trail”—a new way of mapping human connection through meaningful introductions.
Since then, Stuart has followed hundreds of Trails across continents, capturing over 200 stories of remarkable people.
What began with a question on a mountain road has become a global methodology for connecting lives—and revealing the extraordinary.
A story telling engine
Each Trail is captured through short films and digital content that fuel:
1. employer branding
2.leadership development
3.internal engagement.
It doesn’t just tell stories—it builds a culture of trust, belonging, and human connection.
The Trail is a human-powered chain of nominations—where one inspiring person leads to the next, revealing unexpected voices, hidden talent, and fresh perspectives.
Trails allow us to curate network of creativity and intelligence. They reveal authentic relationships, powerful stories and multiple perspectives that no algorithm or traditional networking approach could discover.
The Trail Process
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1. RESEARCH
Reimagine your sector through the eyes of the Most Interesting People bringing fresh, unexpected perspectives to the industry.
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2. PRODUCTION
Transform our research into compelling content, delivering stories through the right media formats to suit your budget and communication goals—whether it's film, photography, podcasts, or written narratives.
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3. LAUNCH
Reach the right audience. Maximize impact and connect your story with the individuals who need to see it.
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4. FUTURE PROOF
Position your business at the creative innovative edge of your sector as your business evolves.
Team and partners
Stuart Acker Holt is the founder and creative force behind The Most Interesting Person.
A documentary filmmaker, curator, and storyteller, Stuart developed the Trail methodology as a radical alternative to traditional networks—rooted in trust, human connection, and narrative intelligence.
Over the past two decades, his work has taken him from TEDx stages to underground festivals, from global cities to forgotten corners of culture, connecting over 300 fascinating individuals through the power of story. Stuart leads MIP with a rare blend of curiosity, artistic rigor, and a relentless belief in the potential of people.
Not only a one-off Campaign
The Trail is not a closed circle—it’s a living, evolving network that continues to expand with every new nomination.
What begins as a single story unfolds into a chain of human insight, connecting voices across industries, geographies, and generations. Each new Trail adds depth to our collective intelligence and fuels a growing archive of culture-shaping conversations, ideas, and relationships.
Whether sparked by a corporate challenge, a cultural mission, or a social question, every Trail opens new doors—to talent, perspective, and possibility. And the next one might begin with you. Because in this network of trust and storytelling, everyone is someone’s most interesting person—and the journey never really ends.